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September 8, 2020 By Amanda Kaiser

Back to Normal or New Normal for Associations

There are two schools of thought in the business right now. One is, “everything we are doing now is a placeholder until things get back to normal.” The other is, “this is a pivotal moment; we are moving toward a new normal.”

Someday the pandemic will end, and we can go back to hugging our family and friends, but will things ever go back to normal? My hunch is they never will. We proved that working from home is feasible, even desirable for many jobs. We can communicate online, learn online, and share online. We will figure out better ways to connect and network, I’m sure of it.

Today’s work to fill the gap is not just a place holder; each new experiment is a step into tomorrow’s future.

Related:

  • Soon it will be time for association leaders to envision the future
  • A new era of association meetings for ambiverts and introverts
  • Virtual conferences might level the speaker playing field

Filed Under: Association Strategy Tagged With: communication, conference, learning, networking, online community, virtual conference, virtual meeting

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