Smooth The Path

Member Informed Strategy, Innovation & Marketing

August 20, 2020 By Amanda Kaiser

Back to School for Associations and Members

Many organizations pretended that employees’ family lives are entirely separate from their work lives. Until recently, the majority of working parents perpetuated this myth by keeping their family life requirements nearly invisible to their employer. This Spring, the lines between home and work started to blur, as almost everyone got comfortable with toddlers Zoom-bombing executive meetings. This Fall, these lines are going to blur even more.

Working parents are just now realizing how much their workdays and school days are going to come crashing together. Districts all over the US are announcing their plans for remote and hybrid learning and are asking parents to take a much more active role in their children’s education than in Spring. Even in districts going back full time, raising levels of community transmission or COVID cases in a school could mean all students switch to remote learning at a moment’s notice. This school year, it is likely that families will find themselves ping-ponging between all three scenarios.

How do members everywhere manage their work and their children’s school days? There are no clear answers, and they will vary by profession, industry, and organization, but associations can start the conversation.

From policies to best practices to helpful life hacks, associations can be at the forefront of revealing the ideas member organizations and individual members can try to survive this back to school.

Related:

  • Our members are burning out
  • Innovative association leaders borrow and apply ideas
  • You have permission to try new things, even wacky, silly things

Filed Under: Association Innovation Tagged With: best practices, content, experiments, ideas, member messaging, online community, promote great ideas

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