Smooth The Path

Member Informed Strategy, Innovation & Marketing

May 5, 2020 By Amanda Kaiser

Innovative Association Leaders Borrow and Apply Ideas

I miss chocolate. One of the worst aspects of being a parent is setting a good example. I can’t pop yummy dark chocolate in my mouth in front of my son after saying “no” to his requests for sweets all day. After relaying this lament during a family gathering, my aunt asked me, “didn’t you know that is what bathrooms are for?”

Well, I have to tell you, that was a lightning bolt moment! A whole new world opened up to me. Now I can be a good parent and eat chocolate too.

Very few ideas are generated from scratch. Most new ideas circulate from person to person to person. Great ideas can come from anywhere.

Warm party hosts, fantastic restaurants, and college orientations can teach us a lot about new member onboarding. Emails written by consumer companies, fundraisers, or friends can teach us about email marketing. Insightful bloggers and podcasters can teach us about content marketing. We can watch other organizations and dissect the experiences they create for their stakeholders, then re-engineer these experiences for our association’s members.

Innovative ideas do not have to be new; ideas can be borrowed. Inside and outside of the association community, great ideas are waiting for you!

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The last time I opened 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today, registrations maxed out in just two days. By popular demand, I am delivering the event again this Thursday.

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Related posts:

  • Associations need to swing more
  • We need to get better at decoupling our emotions from the outcomes
  • You are laying the strategic foundation event though you may be slightly unmotivated

Filed Under: Association Innovation Tagged With: association innovation, continuous innovation, experiments, innovation practice, innovation process, small changes, small wins

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