What do members think we sell to them?
We sell membership, conferences, research, and books.
Yes but, there is more.
Members tell us they join for professional development and networking.
Yes but, there is more.
They get knowledge and connections through the association.
Yes, but there is more.
How about strategies to think about and tactics to try?
For sure, but there is more. How do members feel when they have had a positive interaction because of the association?
They feel competent, belonging, safe, inspired, smart, and maybe even joy.
Your association is much more than a list of benefits. Try this exercise because the value your members receive is somewhere near the end of this list.
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