When members talk about the value of their membership they tend to talk about outcomes:
- I feel more confident
- I realized I am not the only one
- It has broadened my perspective
- I am more valuable to my employer
- I now have many solutions to my problem
- It gives me a competitive edge over my peers
- I enjoy being a part of a community of like-minded professionals
- I can use the resources to persuade colleagues to do the right thing
But when associations talk about the value of the membership they tend to list benefits:
- Journal
- Webinars
- Conference
- Certification
- E-Newsletter
- Chapter Events
- Research Reports
- Online Community
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