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December 4, 2018 By Amanda Kaiser

Association Marketing: They Said/We Said

When members talk about the value of their membership they tend to talk about outcomes:

  • I feel more confident
  • I realized I am not the only one
  • It has broadened my perspective
  • I am more valuable to my employer
  • I now have many solutions to my problem
  • It gives me a competitive edge over my peers
  • I enjoy being a part of a community of like-minded professionals
  • I can use the resources to persuade colleagues to do the right thing

But when associations talk about the value of the membership they tend to list benefits:

  • Journal
  • Webinars
  • Conference
  • Certification
  • E-Newsletter
  • Chapter Events
  • Research Reports
  • Online Community

Related:

  • Radically alter the focus of your association’s marketing
  • Engaging associations use the words their members use
  • 6 strategies for member email effectiveness

Filed Under: Association Marketing Tagged With: association marketing, association marketing communications, member communications, member focused, member-centric

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