The customer loaded her cart with more items than she originally planned to buy so all of her purchases would not fit into the three canvas grocery bags she brought with her. The cashier started packing the remaining items in plastic bags. While the customer is swiping her credit card, the cashier double bagged a 1/2 gallon carton of milk and a can of kidney beans. She put a bottle of laundry detergent in a separate plastic bag and a small bottle of dish detergent in yet another plastic bag.
When the customer got home, she found that her 12 extra items were packed in 9 plastic grocery bags and the waste made her feel guilty and even a little bit ill.
This customer overtly expressed a strongly held worldview by hauling those canvas grocery bags into the store and the store lost out when the cashier was not sensitive to that worldview.
Each member may not bring a banner, like a canvas grocery bag, along with them expressing their worldview. However, each member certainly does bring their strongly held personal worldview to each interaction with their association.
Some members are vegetarian, and they may be frustrated trying to choose vegetarian options at the conference. Other members may be frustrated when they do not find a suitable protein. Some members try to limit travel, so they have a lower carbon footprint. Some members cringe at the wasted resources used to make promotional items. Some members are reassured by all the diversity they see in the membership. Some members are not huggers.
We need to understand what our member’s needs are, and what they value, but also, we need to understand their worldviews too.