Smooth The Path

Member Informed Strategy, Innovation & Marketing

January 8, 2018 By Amanda Kaiser

New Member Engagement Study Report


How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued?

The New Member Engagement Study, a collaboration between Kaiser Insights LLC, Dynamic Benchmarking, 12 research partners, and 160 association professionals, explores these questions and more.

Association professionals from every size and type of association participated in this mixed-method study. They shared what made their new member onboarding, orientation, and welcoming programs most successful.

Who should read this research report?

  • Association CEOs
  • VPs of Membership
  • VPs of Marketing
  • Association professionals with an interest in member engagement
  • Association industry consultants and providers

What will you learn from this research report?

  • The 3 strategies for successful new member engagement plans
  • How to measure your plan’s effectiveness
  • Which tactics work best and why

What can you do with the results of this research report?

  • Build a robust plan for new member engagement
  • Improve new member engagement and renewals
  • Learn how to grow not just new member engagement but engagement with all members.

Get tons of useful ideas about how to engage new members within the critical 3-day to 3-week window with your copy of the New Member Engagement Plan.

 

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Filed Under: Association Strategy, Member Engagement, Member Experience Tagged With: member engagement, member retention, new member engagement, onboarding, orientation, renewals, welcoming

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