Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Resources
    • Virtual Networking Incubator Roundup
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

August 31, 2017 By Amanda Kaiser

False Patterns in Associations Feel Real

Have you ever noticed that when you buy a car, there are suddenly more cars just like yours on the road? Maybe it is just me, but I see a lot of navy Subaru Legacy’s out there right now. I know I did not see that many five years ago. I may think people like me must be buying more cars just like mine, but that is probably not true.

Sometimes our pattern seeking brains falsely see patterns and erroneously place too much importance on them.

What we talk about most often becomes most important to us. For example,

The AMS doesn’t do this. Dealing with the AMS’s quirks takes too much time. Ugh! Another problem with the AMS! 

Maybe we need a new AMS?

Coincidence confirms our beliefs.

That other industry association just implemented a new AMS. 

Yes. We need a new AMS too!

If you ever found the team heading toward a suspect goal and wondered how you got there, it might be because of false patterns.

Related:

  • Is it Day 1 or Day 2 for associations?
  • The false promise of overcorrection in our associations
  • When to make innovation a priority for your association

Filed Under: Association Strategy Tagged With: administrative work, association leadership, association startegy, priorities, prioritization, priority

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2022 Amanda Kaiser