Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Conference Organizers
    • Happy Participants
  • Consulting Services
  • Resources
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • Clients
  • About
  • Contact

April 28, 2017 By Amanda Kaiser

Why Associations Feel Drawn to Doing What We Have Always Done

It is impossible to be on our guard all the time. We do not have the capacity to question everything. We cannot plan for every outcome or every possibility. So, our days are filled with lots of short cuts. We rely heavily on the established path.

We do things a certain way because that is the way we do them.

We complete the steps in the process without too much thought.

We continue to do what we have always done because that is what we have always done.

This seems natural. And it seems right.

The path we take is fine when it delivers what members need. When members start to veer away from our path we might be surprised. Then we might try to lure them back. If that does not work, we might stray from our path a bit. But the path is always calling, always promising safety.

The promise of security is alluring but, staying on the path can be deadly.

What will it take to spend more time walking on our members’ path and less time on our own?

Related:

  • How do association leaders change the unchangeable?
  • Overcoming the barriers to association innovation
  • Big challenges yield big reward for association staff

Filed Under: Association Innovation, Association Leadership Tagged With: association change, association innovation, association risk, change management, continuous innovation, forward-leaning staff, innovation culture, risk-adverse, safe, stuck

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2019 Amanda Kaiser