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April 13, 2017 By Amanda Kaiser

Commonly Used Association Goals Doomed to Failure

Often we set goals for ourselves that are likely to fail. Failing demoralizes the team and makes us more risk adverse. Over time we become caught in a downward spiral.

What kind of common organizational goals are doomed to failure? Growing revenues in a consolidating industry. Increasing membership when the pool of professionals is decreasing. Or improving member engagement with no strategy for innovation or change.

Instead, let’s develop goals that are achievable while also being helpful. Why not try to maintain the percentage of members from the pool of desirable members? Why not work on strategies to involve existing members more? Or try to increase staff engagement or board engagement. Or set up goals around project completion.

Let’s dump the goals that are setting us up to fail and instead adopt goals we feel good about that help our members, and ones we can achieve.

Related:

  • Reflective association leaders
  • The fundamental attribution error and association leadership
  • To start or sustain an association-wide focus on innovation the CEO must be on board

Filed Under: Association Leadership, Association Strategy Tagged With: achieving goals, association innovation, association leadership, association strategy, association vision, goals, member experience, project management, project strategy, reaching goals

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