Millennials are the next generation we need to attract to associations. They will be our association leaders. Their participation will determine the health of our associations. Millennials are important but I do wonder if we are talking about this generation in the most productive way?
Millennials are digital natives and because of that their interest in associations is greatly diminished, or is it? There’s data to show that millennials as a generation are much different than the Boomer generation or GenX. But some data shows that they are more like Boomers than GenX.
Some research lists Millennials professional wishes: more work-life balance (or more work-life blending), more collaboration and more meaning in their work. But, who doesn’t want this?
People are people and yes, maybe we are using different tools to communicate and to receive information but fundamentally we are all still people. Our fundamental wants and needs are similar.
Should we scrap the millennial discussion and instead focus our associations on discussions around professional stages?
- The wonder of new members
- A new way to think about why members join
- How associations are attracting students to the profession or industry