In member interviews professionals break roughly into three world-views. The first worldview is, we are facing some big problems and I would like to be part of a creative, new solution that might actually work. I call these the innovators. The second worldview is, we are facing some big problems and I am going to help mitigate these problems using as few resources as I can to preserve what we have now. I call these folks the risk-worried. The third worldview is a mix of the two, and is most prevalent, I feel I am able to be innovative and creative in certain circumstances while in other situations I am less able to pursue a seemingly risky path.
The first group of professionals do seem to be experimenting and finding some success even in professions and industries completely upended. For those associations leading the profession or industry perhaps one new strategy is to identify the innovators and amplify what is working. It may be just what other members need to take their big step forward.