Industry and professional environments are changing at an increasingly rapid pace. Specialized technology, regulations and competition are upsetting the status quo in many industries and professions. More broadly the internet and trends from Fortune 500 companies are changing consumer expectations which in turn changes member expectations. The landscape and data available are making for much more frequent and much more complex business analysis. All of this deeply impacts our associations and because it impacts our associations, association CEO’s are impacted as well.
Association board members, many of which are unpaid can only spend a limited amount of the time in their volunteer role. Because of this increasing complexity, board members are now starting to look for association CEO’s to lead even more. Some association CEO’s are now fulfilling a very different role with the board than perhaps their predecessors filled.
More and more it is necessary for association CEO’s to have their own vision for the association and not wait for the board to hand it down to them. Association CEO’s are the constant on the board. They are knee deep in the data. They collaborate on the board’s agenda and meter out the background information that informs the board’s discussions.
The board is waiting for your vision.