As the voice of our profession or industry we have the opportunity to set the tone in our profession or industry.
Others set the tone for us all the time. Consider the retailer that makes money from low dollar high volume transactions. The music is fast to speed you up. The lights are bright and the colors are bright. Don’t linger here says your subconscious, get in and get out. Now think about the places that invite you to linger. The lighting and colors are more subdued. The music is softer and slower. Chairs are comfy. Here you feel comfortable to sit down and stay awhile.
Likely our members are dealing with a few very hot, very important issues. The tone we set when we discuss these issues is another input that helps determine the outcome. It is worth thinking about what outcome is really best for our members and try to align our tone with the outcome. Ponder these differences.
- We can amplify members’ fear or give them space for thoughtful discussion to help them move ahead.
- We can show them all the barriers or help them think creatively about options.
- We can dwell in the glory days or we can focus everyone on the future.
Associations set the tone in the words we use, the stories we tell, maybe even in the graphics, pictures and colors we use.
How can we set the tone for a productive, thoughtful, helpful, forward-thinking membership?