Smooth The Path

Member Informed Strategy, Innovation & Marketing

December 16, 2015 By Amanda Kaiser

Is Our Content Meeting Our Members’ Needs?

background11

As content leaders we no longer get any points for using fancy language, taking 7 pages to say what we need to say in 2 pages or merely informing.

The term content is king has been so misconstrued by so many marketing experts it is nearly meaningless today.

Once just having a blog got us attention but now it’s not just about having content.

It’s not even about having quality content. Quality is expected.

It’s more about developing content that speaks to the recipient. It resonates with them. It captures them. It helps them with a problem. It changes them. It encourages them. It shows them the way.

News, alerts and updates are not enough.

Instead members need the update but then we need to show them the path. How should they action this news? Let’s show them how to implement a plan and move forward. Merely informing frustrates. Revealing a plan of action, that is value!

Related:

  • Two kinds of association change
  • Is our association important and of value?
  • It is hard to communicate member value

Filed Under: Association Value Tagged With: association solution, content, member problem, member value, trends

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Copyright © 2023 Amanda Kaiser