There are two kinds of changes we make in our associations. The first kind are innovative changes we make to meet our members’ current need and add more value to our offering. The second are changes that we are forced to make because the business is unsustainable. The first is proactive, the second is an attempt to right the ship.
Sometimes though we mistake the later for the former and congratulate ourselves for making the change. Laying off staff, shortening our publications, cost cutting measures and deleting key member benefits are changes but they are not changes that add value. Instead they are changes made because we are flailing.
Get into a habit of making more changes that add value and we will not be forced to make the other kind of changes down the road.