Lets grab the latest benchmarking study and see what our members make on average per year. Divide that by 2000 hours, a rough estimate of the hours they work a year. Now we know what an hour of their workday is worth to them.
In fifteen minutes they can read a few of our emails, catch up on an article or two or review the latest blog posts.
In an hour they can surf our website, read the monthly magazine, review a research report, learn how to use the community and ask a question or input data into a complex survey.
It takes a few hours to register and take some webinars or attend a chapter meeting.
New members must invest hours in understanding the benefits available to them.
Members may spend a week or more planning for and attending a conference. Other members may spend a week or more developing their session presentation. Board members spend weeks contributing on the board.
We seek to provide value. Every time we provide value we ask for our members’ time. Is it always worth it?