We can choose:
- fact-based marketing or brand stories that connect.
- handing out bags and badges or a warm welcome at our conference.
- to obsess about the top benefits members love now or we can start learning about emerging problems and work to solve those problems.
- sending an invoice as a renewal notice or fun, clever, personalized messages to remind members it is time to renew.
- a more secure now or a better future.
What we, the staff, choose to do directly influences what our associations are like.
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