We all wish for more marketing resources. Even the CMO of Nike with million of marketing dollars to spend probably wants more resources. There’s never enough. But even the smallest organization with a wallet-sized marketing budget can make a splash if they do two things right.
1. Tell the story your special member audience wants to hear
2. Get your story in places where your special member audience will see it
You can find more details about these two tactics in a guest blog I wrote recently on WildApricot.com.