Is there anything more important than returning a member inquiry? Non-response is prevalent in our industry (as well as most other industries) but it means many many lost opportunities.
When you and your staff don’t respond quickly and with thoughtful answers members:
- Think you don’t care
- Find another solution
- Get frustrated
- Detach and become less engaged
KiKi L’Italien shares her story about when her membership clock started ticking. This article perfectly illustrates how an association missed the opportunity to serve a happy member and future advocate.
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