Woot! This is my 200th post. I spend about 3 hours planning, organizing and editing every post that makes it into this blog. That means I’ve spent over 600 hours so far which is 15 work weeks. Then consider only about 1 out of every 3 drafts actually gets published. Assuming I work about 1.5 hours on each of those that’s another 15 work weeks. In total I’ve worked more than 1/2 a year on this blog and by most standards my blog is quite young.
Some of the best bloggers Mitch Joel, Brian Clark and Bernadette Jiwa make it look so easy. You can’t imagine how much time they spend on their blogs and the years it took to get where they are today. And blogging is just one of the array of possible marketing tactics any of us can use.
Marketing a slog. Some people say you have to have grit or pig-headed determination. The best marketers have worked a process and that process meant trying and failing and trying and failing over and over and over. Seth Godin says something like – if your marketing is not working it’s because you are not good enough at it yet.
Perhaps if you put in the tremendous time and work. Maybe if you keep learning and keep improving. Maybe then your marketing will work. For me this is good news. For some of you this is good news.
Thanks for reading and see you on the slog!