The organizations that eventually go out of business do so because they are no longer relevant to their members. This is almost always a slow process – the gradual decline. It’s hard to tell when irrelevancy first starts taking hold. Some members renew because that’s what they have always done. There are often no huge red flags that catalyze the organization into action. So the process is slow and you can’t tell exactly when or why your organization lost the hearts and minds of your members.
Perhaps you might even still be growing as you are losing relevancy? Inertia just keeps pulling you along:
When we are faced with a softening business we tend to look internally for solutions. A new hire. A new AMS. A new strategy. A new board member. A new membership structure. New technology. Perhaps one of them will be the silver-bullet answer?
The problem is these solutions don’t actually address the problem. The problem is the association is less relevant to members. The solution is figuring out what would make the association more relevant to members. Ask your members. They will tell you.