3. An innovation has to be technology driven. Actually for a better chance of success an innovation should be member driven. Free membership and one-on-one welcome calls with new members – these can also be innovations. Talk to your members more. They will tell you where you need to innovate.
Innovation is as crucial to the success of associations as it is to any organization. Innovations can be small, they can fail and they can be very un-techy. Now the word innovation doesn’t have to scare us. We can go ahead and make the changes and launch the new things that matter most to our members.