These radical association changes catch our eye every time someone dares to make the move:
- Paid membership to free membership (Alliance for Women in Media)
- Traditional advertising to personal contact and social media (Girl Scouts of America)
- Stay small vs. grow big (Natural Products Association)
- Content creation to content curation (article by @joerominiecki)
Do these seemingly drastic tactics capture your imagination? It’s great to see what others are doing. Seeing a like organization find success is inspiring. There is one catch.
The way they achieved success may not be the way your association achieves success. Your members have unique problems. The tactics then that you develop to address these problems will be unique as well.