These slides are adapted from a presentation that I’ve been giving to professionals in my local area. The two ideas that generate the most conversation are:
1. Learn to create stories about yourself from the point of view of the various stakeholders you need to sell/influence/entertain/teach.
2. We tend to focus on doing one or two of the brand elements well but ignore the others leaving room for growth.
What are your thoughts about this deck? Feel free to Tweet or email me.