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January 27, 2014 By Amanda Kaiser

What Do You Want Your Members To Become?

“When Apple designed their first store, they made sure that over half of it was dedicated to what they called, ‘solutions’. While most retailers were showing people what they had in stock, Apple was showing people what their products could help them become.” Quote from Bernadette Jiwa on her marvelous The Story of Telling blog

The idea of showing people what products or services could help them become is a breakthrough. So many associations sell membership with a list of member benefits. Showing members what being a member could help them become – that’s powerful.

Filed Under: Association Strategy Tagged With: association story telling, mattering, mission, story-telling, vision

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