“We can’t do that because we are an association” or “as a non-profit we can’t do that”. Have you proposed an innovative idea to hear this?
Do we get trapped by thinking the usual 15 or so member benefits are all associations can do? This is not an uncommon issue for many professionals.
Compare a classically trained ballet student’s struggle to get picked for a troupe among many dance graduates. It’s hard to differentiate yourself when you are playing the same game with the same rules as everyone else. When to be the best you need to beat tons of others with amazing skills and determination. Kamichi Ebina shows how perhaps it’s easier to win and stand out by inventing a totally new game with no rules.
Kamichi ultimately because he’s invented something new and fresh. He’s not one of 50 contestants singing rock and roll covers. Since he is doing something rare he can innovate freely and delight the audience in his own way. Associations have the opportunity to do the same.
Instead of playing within a narrowly defined category of what an association is or a non-profit is play the game of serving your members the best no matter the products and services you may end up offering.