Advertising is a sprint. Social media is a marathon.
PR is a sprint. Content marketing is a marathon.
Replacing revenue is a sprint. Improving member value is a marathon.
Launching one new product is a sprint. Developing a new product pipeline is a marathon.
Fielding a survey is a sprint. Understanding members needs is a marathon.
Staying relevant is a marathon.
What is your association up for? The sprint or the marathon?
