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January 7, 2014 By Amanda Kaiser

Is Your Association Up For The Sprint Or The Marathon?

Advertising is a sprint. Social media is a marathon.

PR is a sprint. Content marketing is a marathon.

Replacing revenue is a sprint. Improving member value is a marathon.

Launching one new product is a sprint. Developing a new product pipeline is a marathon.

Fielding a survey is a sprint. Understanding members needs is a marathon.

Staying relevant is a marathon.

What is your association up for? The sprint or the marathon?

marathon

Filed Under: Association Strategy Tagged With: association relevance, member insights, member needs, member research, member value, membership marketing

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