Keep your association relevant by understanding the needs of Gen Z better.
Should we scrap the millennial discussion and instead focus our associations on discussions around professional stages?
While not a new conversation this is becoming a bigger issue in association circles. Association staff look at their attendees and notice much more white hair than in previous years. Then they look at their data and sure enough the average age of members is in the 40’s or 50’s. Alarm bells start sounding because […]