Don’t just learn about what members are thinking, doing and behaving. Learn why, the reason behind their action or inaction.
“What do you think is the top reason members join?” is a critical question asked in membership benchmarking surveys but the ranked answers may be inaccurate. The question asks association professionals to report why they think members join which may not necessarily actually be why members join. Meagan Rockett beautifully illustrates this in an earlier post when […]