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June 22, 2017 By Amanda Kaiser

How the Association’s Technology Impacts Your Member’s Experience

Track down all those inconvenient bugs and quirky process steps that make your members crazy.

Filed Under: Member Expectations, Membership Tagged With: association website, creating a member experience, effective website, member experience, member value, perception of value, technology, website goals

November 18, 2014 By Amanda Kaiser

The Only Goal of Your Homepage

Take a look at your homepage. Is there copy about: how old your organization is? it’s preeminence, being best or being the only? a long list of benefits, products or features? How about paragraphs of text? A confusing message? Or random specialized news articles that most most visitors will not be interested in? If this […]

Filed Under: Member Experience Tagged With: association website, problem solving, solutions, web copy, website goals

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