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October 3, 2019 By Amanda Kaiser

How Much Email is Too Much Email for Members?

Long-time members may complain about the volume of emails, but new members probably are not getting enough.

Filed Under: Member Experience, Member Marketing Tagged With: association value, association value trigger point, email, email campaigns, email marketing, email messaging, member value, value of membership

March 14, 2019 By Amanda Kaiser

Debugging Your Members’ Experience

The solution you jump to might not fix the real problem.

Filed Under: Association Marketing, Association Value, Member Experience Tagged With: creating a member experience, email marketing, key value proposition, marketing communications, marketing metrics, member communications, membership value, need gaps, user experience, value of membership, web user experience

April 24, 2017 By Amanda Kaiser

How Association Members Really Evaluate Value

The way we have been thinking about member value no longer applies to associations.

Filed Under: Association Value, Member Engagement Tagged With: association value, association value trigger point, attendee experience, conference experience, creating a member experience, delivering value, member experiences, membership value, value of membership, value proposition

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