The solution you jump to might not fix the real problem.
How Association Members Really Evaluate Value
The way we have been thinking about member value no longer applies to associations.
Move Membership From A Transaction To An Experience
Members can join because it is cheaper to be a member or members can join because it is better to be a member. I would rather have members join because it is better to be a member. Apple enthusiasts don’t willingly pay double the cost of a computer for a Macbook Air so they can […]