You too can feel far, far less uncertain even with far, far more change.
There are two kinds of changes we make in our associations. The first kind are innovative changes we make to meet our members’ current need and add more value to our offering. The second are changes that we are forced to make because the business is unsustainable. The first is proactive, the second is an […]
The organizations that eventually go out of business do so because they are no longer relevant to their members. This is almost always a slow process – the gradual decline. It’s hard to tell when irrelevancy first starts taking hold. Some members renew because that’s what they have always done. There are often no huge […]