Our association’s content may not be on track. News, alerts and updates are not enough. Instead members need the update but then we need to show them the path.
Uncertainty is the barrier. Now that we’ve named it we can do something about it.
What is our job? We tend to think of our work as a series of projects. It’s May, time for the annual conference. The board meeting is in July. Monthly we send out renewals. E-newsletters go out weekly and social media daily. Our job become a series of dates we race to hit. But what […]