Try segmenting your members by mindset.
Billboard for a local wine bar & steak house: “Because you just don’t celebrate with tofu.” GoPro print ad: “Footage for your friends who didn’t have the balls.” Overheard at an Apple store: “I bought a MacBook Air…. actually I feel a little like a rebel. I’ve worked in corporate all my life and always […]
What is your association’s penetration? That is a tricky question. On the surface it sounds simple. The formula is: the quantity of members we have divided by the total quantity of the kind of professional we serve. If we have 3,000 brand managers as members and there are 250,000 professionals with the title of brand […]