How to know whether you focus on only what is essential or if you have the luxury of doing nice-to-haves.
It is not that we don’t want to think strategically. It’s not that we can’t carve out the time. It’s that we first need to give ourselves permission to think strategically.
What is more valuable to an association? What works better? Which of these help us achieve our goals: On-boarding programs or lapsed-member programs? Seeking to please everyone in our industry or profession or solving the problems of a or a few core segments within our industry or profession? Messaging to members or connecting with members? […]