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November 14, 2016 By Amanda Kaiser

Women Public Speakers Need a New Costume

Female public speakers tend to choose clothing that makes them look uncomfortable on stage and looking uncomfortable detracts from our message. Here’s how to assemble the right costume to give your presentation in!

Filed Under: Association Leadership, Association Marketing Tagged With: association conference, conference, conference experience, message, speaker, speakers, story, storytelling

December 29, 2014 By Amanda Kaiser

Reaching Your Audience and Cutting Through the Clutter

We tend to tell the stories we like about our business, such as: • We were the first to develop this product. • We have been around for 55 years. • We are the best, the premier, the leading authority and the only ones who provide this. • We have the best price, great quality […]

Filed Under: Storytelling Tagged With: credibility, distrust, earning trust, promise, story, storytelling, trust, truth

December 16, 2014 By Amanda Kaiser

A Story that Works and a Story that Doesn’t

Storytelling is not useful unless it connects. It is hard to make a connection when the story is self-serving, directed at the wrong audience or doesn’t solve a problem. If the audience doesn’t care about the story no one will watch, no one will remember and no one will act. The recent 30-second US Post Office […]

Filed Under: Storytelling Tagged With: connection, deep connection, emotion, story, storytelling

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