Female public speakers tend to choose clothing that makes them look uncomfortable on stage and looking uncomfortable detracts from our message. Here’s how to assemble the right costume to give your presentation in!
Reaching Your Audience and Cutting Through the Clutter
We tend to tell the stories we like about our business, such as: • We were the first to develop this product. • We have been around for 55 years. • We are the best, the premier, the leading authority and the only ones who provide this. • We have the best price, great quality […]
A Story that Works and a Story that Doesn’t
Storytelling is not useful unless it connects. It is hard to make a connection when the story is self-serving, directed at the wrong audience or doesn’t solve a problem. If the audience doesn’t care about the story no one will watch, no one will remember and no one will act. The recent 30-second US Post Office […]