There are lose connections – this is a community of professionals that do what I do. There are strong connections – these professionals do what I do and they have the same mindset, values and goals. How do we help members find those tight connections?
Here’s an Equation Every Association Executive can Embrace
What is the most important piece of member insight we need to know? What their problems are. Where we find problems we find opportunities.
Cartoon: One Problem, Two Common Approaches but Only One Works
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