What do you do when there’s no right solution, only a bunch of not great answers to pick from?
There are lose connections – this is a community of professionals that do what I do. There are strong connections – these professionals do what I do and they have the same mindset, values and goals. How do we help members find those tight connections?
What is the most important piece of member insight we need to know? What their problems are. Where we find problems we find opportunities.