So many associations are solving a decades old problem. Here’s the step by step process for restarting the cycle and keeping relevant.
Professionals, our members, are experiencing significant on the job pain. Who better to help them and solve their problems but us?
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. -Steve Jobs, Business Insider In market research circles this comment comes up again and again. It is true. And it is not true. The true part: people don’t know what […]