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June 7, 2017 By Amanda Kaiser

People Like Me Join an Association Like This

How to get members to feel like people like them join associations like this!

Filed Under: Association Marketing, Association Value Tagged With: join, member belonging, member engagement, member experience, member relationship, membership value, segmenting

August 5, 2014 By Amanda Kaiser

How do You Market? Scatter-shot or Targeting

Most people are not going to do what you want them to. Even though you know many potential members would benefit from membership, most will not join. Even though there is significant value in becoming more engaged, most members will not engage. Even though contributing can be more rewarding than the effort, most will not […]

Filed Under: Member Marketing Tagged With: association marketing, budgets, innovation, marketing messaging, marketing research, mass marketing, member insights, segmenting, story-telling, targeting

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