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February 17, 2015 By Amanda Kaiser

Our Members May Not Trust Us

When did you learn that you couldn’t trust many corporations or bureaucracies? For me, I’m sure, it was a combination of things including bad customer service, poorly conceived marketing schemes and high pressure sales.  But I do distinctly remember the first time I realized that buyer beware was true. In my early twenties I had […]

Filed Under: Association Strategy Tagged With: bad customer service, caring, customer service, distrust, generosity, marketing, sales, trust

November 10, 2014 By Amanda Kaiser

Are You Leading With a Simple Story?

Think of a time when you went to a website or blog post or tried to read a book that was just too hard. There was too much. It wasn’t easy. It was not interesting or even fun. You knew there was probably information there you would benefit from but it was just too complex. […]

Filed Under: Storytelling Tagged With: brand, complex message, marketing, marketing story, sales, simple message, story, storytelling

July 8, 2014 By Amanda Kaiser

Member Services Is Much Larger Than The Member Service Team

Who is part of member services? Who is on the sales team? Who is on the marketing team? Sales, marketing and customer service (member service) are so vital to the health of your organization that everyone who communicates with members supports these functions whether they are work in one of these departments or not. This […]

Filed Under: Member Experience Tagged With: business development, member experience, member marketing, member service, sales

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