Even if new members don’t know what value they will eventually derive from their membership they trust that they will when they see industry celebrities active in the association.
We want to quickly categorize project outcomes as good or bad. Twitter is taking longer to get 10K followers than we expected – it is bad. The marketing promotion didn’t get many clicks – it is bad. There was a 5% increase in attendees to the annual conference – it is good. What if there’s more to […]
The mental math we do is just one part of the decision to join. There are many conversations about demonstrating ROI lately but ROI is only one piece of the membership equation. At a much higher level what your best members want is to belong. Belonging is a feeling. Its a sense we have when […]