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February 6, 2017 By Amanda Kaiser

Associations Should Associate with Industry Celebrities

Even if new members don’t know what value they will eventually derive from their membership they trust that they will when they see industry celebrities active in the association.

Filed Under: Association Marketing, Member Value Tagged With: association marketing, association strategy, long-time members, member belonging, member experience, member value, ROI

September 16, 2014 By Amanda Kaiser

Good Marketing or Bad Marketing

We want to quickly categorize project outcomes as good or bad. Twitter is taking longer to get 10K followers than we expected – it is bad. The marketing promotion didn’t get many clicks – it is bad. There was a 5% increase in attendees to the annual conference – it is good. What if there’s more to […]

Filed Under: Marketing Tagged With: learning, marketing, marketing as a process, marketing metrics, marketing outcomes, marketing project, measurement, ROI

July 30, 2014 By Amanda Kaiser

Why Belonging is the New ROI

The mental math we do is just one part of the decision to join. There are many conversations about demonstrating ROI lately but ROI is only one piece of the membership equation. At a much higher level what your best members want is to belong. Belonging is a feeling. Its a sense we have when […]

Filed Under: Association Strategy, Strategy Tagged With: camaraderie, collegial, experience, join, like-minded, lonely, ROI, why join? belonging

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