Are you curious about how to do more innovating at your association? Are you wondering what may have gone wrong in your last attempt? Would you like to do more bigger projects? Check out the newly released 2016 Association Innovation Research Report.
A client had some very specific questions about her customers. In fact we all have very specific questions that are unique to our organization, members and circumstance. Often we have questions that surveys are not equipped to answer. This was shopper research for a retailer. Had I employed a survey I may have missed out […]
Survey Monkey, PollDaddy and Zoomerang are a blessing. But, sometimes we don’t get the results we need. In the “old days” the way to get statistically accurate quantitative research results was to conduct a phone, mail or in-person survey. All of which were extremely costly to both field and collate the data. By the early 2000’s many online […]