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January 5, 2018 By Amanda Kaiser

Big Ideas for Association Professionals

Big Ideas for Association Professionals

Focus on the right members at the right time and radically improve engagement.

Filed Under: Association Strategy, Member Experience Tagged With: association innovation, association strategy, belonging, join, member engagement, member expectations, member experience, onboarding, renew

July 28, 2014 By Amanda Kaiser

Why Do Members Really Join?

Why Do Members Really Join?

Someone joins and they never use any of the benefits. It boggles the mind! Why would they spend the money to join and not even use what they paid for? When we think of why members join we think of the benefits list and all the intangibles we know they are getting. What we don’t […]

Filed Under: Association Brand Tagged With: associations, belief, belong, benefits, brand, engage, engagement, expectations, join, renew, sign up, value

February 26, 2014 By Amanda Kaiser

Why It Is Not Enough To Know Why Members Join

“What do you think is the top reason members join?” is a critical question asked in membership benchmarking surveys but the ranked answers may be inaccurate. The question asks association professionals to report why they think members join which may not necessarily actually be why members join. Meagan Rockett beautifully illustrates this in an earlier post when […]

Filed Under: Member Insights, Member Research Tagged With: influence, join, member insights, motivation, purchase, renew, why join?

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