When members are deciding if their membership is of value there are at least 11 elements they are considering.
You don’t need a bigger budget to do some of the things members need the association to do, but you do need time.
Most of our associations serve members who are at the highest levels of their careers. Managers, directors, VP’s, CEO’s and owners are who we tend to seek to serve. In my own career while charging up the corporate ladder, I noticed that the higher I got the more lonely my work life became. No longer […]