Are we putting too much stock in association benchmarking reports? Probably. Here are 3 things to keep a look out for when you review the next one.
What do you need to attract and engage more members? A better brand? A more compelling marketing story? Great marketing strategies? And perhaps some innovation in new product offerings? To help you do any or all of these things right you need to accurately and completely understand your member’s problems, goals, needs, options and emotional […]
Does your association use member research to measure member needs? If you do, are you just using one research methodology? Associations with more than 20,000 members and those with operating budgets over $5 million are more inclined to use research to measure member needs, and are significantly more likely to employ several research methodologies than […]