Members can not reliably tell us if they will renew, purchase, attend, read, use, or browse in the future.
Quantitative Points to the Starting Line, Qualitative Illuminates the Path
Quantitative methodologies show us where to focus. Qualitative methods illuminate that whole path.
My Sleep Study Illustrates the Problem with Association Data
Association data tells you what is going well and what is not going well, but you cannot do anything about it until you know why. Data doesn’t explain why.
- 1
- 2
- 3
- …
- 6
- Next Page »