The association is much stronger when we, the staff, understand our members’ point of view!
A Cheaper, Faster Way to Conduct Your Member Listening Tour
If you don’t have the money or time to go on a listening tour you can still meet your goals using this method.
Members Give False Positive Responses Because of the Sunny Future Bias
Members can not reliably tell us if they will renew, purchase, attend, read, use, or browse in the future.
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