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June 5, 2017 By Amanda Kaiser

Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Quantitative methodologies show us where to focus. Qualitative methods illuminate that whole path.

Filed Under: Member Research Tagged With: association change, attract, declining revenue, member engagement, membership value, qualitative member research, quantitative member research

May 8, 2017 By Amanda Kaiser

How to Exponentially Improve Member Engagement at Any Association

The one behavior that grows member engagement more than anything else.

Filed Under: Association Value, Market Research, Member Engagement Tagged With: association innovation, association strategy, association value, association value trigger point, creating a member experience, member engagement, member research, membership value, perception of value, qualitative member research

April 11, 2017 By Amanda Kaiser

My Sleep Study Illustrates the Problem with Association Data

Association data tells you what is going well and what is not going well, but you cannot do anything about it until you know why. Data doesn’t explain why.

Filed Under: Member Research Tagged With: data, matching needs with solutions, new product development process, product development, qualitative, qualitative member research, quantitative, quantitative member research, risk, solutions, strategic planning

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