We analyze all of our member data, then we conduct surveys and we still find we have more questions than answers. Fortunately we can get more answers.
When do you make member research a priority? When you are stuck. When the not knowing the answer to a question is holding your organization back. — Amanda Kaiser The best nonprofit or association rebranding projects (and other larger marketing, strategy and innovation projects) start with member, donor or community research. This is the […]
What do you need to attract and engage more members? A better brand? A more compelling marketing story? Great marketing strategies? And perhaps some innovation in new product offerings? To help you do any or all of these things right you need to accurately and completely understand your member’s problems, goals, needs, options and emotional […]