Help members confirm that their decision to join was good.
Our purchase decisions are largely based on affinity. People like me buy this brand. People like me pay more for this coffee. People like me use an iPhone. People like me join this organization. People like me support this cause. People like me speak at conferences like this. Using the lens of affinity, marketing becomes […]
60% of the purchase is made before a potential buyer asks to speak with someone from the organization.* Something amazing is happening here. At this stage the potential buyer has a need and thinks the organization might have the solution. Now add this fact, people can make accurate judgements in a fraction of a second […]