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November 19, 2019 By Amanda Kaiser

The Decision to Join Produces Anxiety

Help members confirm that their decision to join was good.

Filed Under: Member Engagement Tagged With: decision to join, email, member experience, new member, new member engagement, new member experience, non-response, poor decisions, purchase decision

September 17, 2014 By Amanda Kaiser

What Do You Have To Prove?

Our purchase decisions are largely based on affinity. People like me buy this brand. People like me pay more for this coffee. People like me use an iPhone. People like me join this organization. People like me support this cause. People like me speak at conferences like this. Using the lens of affinity, marketing becomes […]

Filed Under: Marketing, Member Experience Tagged With: affinity, belonging, brand experience, buy, contribute, experience, join, member contribution, purchase decision, sharing

February 3, 2014 By Amanda Kaiser

A Grumpy Hello

60% of the purchase is made before a potential buyer asks to speak with someone from the organization.* Something amazing is happening here. At this stage the potential buyer has a need and thinks the organization might have the solution. Now add this fact, people can make accurate judgements in a fraction of a second […]

Filed Under: Member Experience Tagged With: bad initial impressions, creating member experience, first impressions, member experience, purchase decision

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